Branding
How To Use a Tetradic Color Scheme in Design (Top Brand’s Example)
As different colors signify different insights, you may be confused about what to implement in your startup design. Or there may be some other color theory you didn't go through when planning to outset.
Tetradic Color Scheme is one of the most enticing element of color theory that a designer must nurture before incorporating design shots on different platforms. Otherwise, it would be an unprofessional step toward your design movement.
Here in this blog, we will discuss what a tetradic color scheme is, how to implement tetradic color scheme in 7 just steps, and how top brands cultivated it in their branding and are still leading the industry.
Let’s dive!
What is The Tetradic Color Scheme?
A tetradic color scheme, also called double complementarity, uses four colors, made up of two pairs of opposites. For example, red and green or blue and yellow work well together. These colors form a rectangle on the color wheel. The pairs can be close or far apart.
You may have heard that Analogous colors are adjacent on the color wheel and share similarities whereas Complementary colors are opposites on the wheel and create high contrast when paired.
On the other hand, Triadic colors involve three evenly spaced colors, with one dominant and two supporting, and Monochromatic colors consist of variations of a single color, offering a cohesive and polished look.
Tetradic color schemes are bold and strong because they use complementary pairs. This makes them stand out. You can benefit your agency as much as color psychology does to a designer.
Example of Tetradic Color Scheme
Let’s review some examples of tetradic color schemes that may spark your insights.
1. Red, Yellow, Blue, and Green Color Schemes
A Red, Yellow, Blue, and Green tetradic color scheme is bright and balanced for designs. Red stands out as the main color for action buttons like CTAs. Green gives balance and works in icons, indicators, and secondary buttons.
Yellow adds warmth as an accent for tooltips or notifications. Blue is great for backgrounds or highlights, creating a calm feel. This mix makes the design both eye-catching and user-friendly.
2. Orange, Purple, Green, and Blue Color Schemes
The Orange, Purple, Green, and Blue color scheme is bold and balanced. Orange creates urgency and excitement in buttons or alerts. Purple feels sophisticated, and ideal for headers or menus.
Green signifies success, perfect for progress bars or confirmations whereas blue adds calm and consistency in backgrounds or secondary sections. This combination makes the interface dynamic and user-friendly.
3. Pink, Purple, Yellow, and Green Color Schemes
This tetradic palette is perfect for a playful and fun design. Pink is the primary color for interactive features, making the interface lively. Purple adds depth to topography or card backgrounds, balancing the design.
Yellow works as a bright accent in hover effects or loading indicators. Green is great for positive feedback or status updates, keeping the design engaging but not tiring.
This palette creates a vibrant and smooth interface. As a brand designer, it’s key to know how to use this scheme effectively.
How To Use a Tetradic Color Scheme in Design?
1. Approach Tetradic Combinations with Precision
Tetradic color schemes use two pairs of complementary colors, which can be tricky to manage. You need to plan carefully to avoid haziness in design. Balancing these colors takes time and strategy.
Without proper planning, the design might look messy or unorganized. Simple steps can help keep everything neat and connected.
2. Highlight the Key Color in the Palette
In a tetradic color palette, all four colors are evenly spaced on the color wheel. This means none of them naturally stands out. To make the design feel more connected, it’s best to pick one color as the main focus.
This main color sets the tone for the design. The other three colors can then work together to support and improve the overall look without taking over.
3. Harmonize Contrasting Tones
In a tetradic color palette, complementary colors create natural tension. This can make your design look bold and vibrant, but it can also feel unbalanced or overly strong.
To keep the design harmonious, you need to carefully adjust the contrast and ensure the colors work well together.
4. Ensure a Smooth Mix of Warm and Cool Hues
If complementary colors clash and the balance between warm and cool tones isn’t managed, the design can quickly feel chaotic and lose its polished appeal.
With a harmonious tone is essential for a clean, elegant look. Without this balance, the design may appear cluttered and unrefined.
5. Adjust Warm and Cool Shades
Using four colors naturally creates a strong contrast. To keep the design balanced, don’t mix warm and cool tones. It’s better to choose either a warm or cool palette for a better user experience.
Another option is to add one accent color with a different tone. This makes it stand out without using it too much in the design.
6. Ensure Symmetry in Design Elements
Pay attention to how bright and how often each color is used, as well as the design's background. Use one bold color as the main accent and tone down the others to keep things balanced.
Adding a neutral background can help reduce bold contrasts and create a smoother, more harmonious look.
7. Stick to a Clean and Simple Palette
When using a tetradic color scheme, avoid overloading the design with extra elements. Stick to a simple layout with clear fonts and defined shapes. Let the complementary colors bring depth and movement without sacrificing the design’s clean and organized look.
Top Brands on Tetradic Color Scheme
1. Google
Google’s logo, interfaces, and icons showcase a tetradic color scheme using red, blue, green, and yellow. By pairing complementary colors (red-green and blue-yellow), Google creates a design that is both playful and approachable.
Besides, this color scheme represents innovation, diversity, and inclusion. The balanced color use ensures harmony while strengthening its commitment to accessible information for everyone.
2. Microsoft
Windows applies a tetradic color scheme to its screens and flows, leveraging complementary pairs to create balance and harmony. This reflects Microsoft’s broad product offerings and ensures a modern, accessible design.
Each color represents a vital element of the brand, adding freshness and engagement across the user experience.
3. eBay
eBay’s brand identity is shaped by a tetradic color scheme featuring red, yellow, blue, and green. This lively mix reflects the platform’s diversity and vibrancy, aligning with its dynamic marketplace. The bold and friendly colors enhance eBay’s customer-first approach while helping it stand out in the e-commerce world.
4. NBC
NBC’s peacock design showcases a tetradic color scheme with six bold hues: red, yellow, green, blue, orange, and purple. The complementary pairs (red/green, blue/orange) are enhanced by secondary tones to provide depth and vibrancy.
NBC’s iconic palette reflects NBC’s creative programming and diverse offerings, building a strong and recognizable brand position.
5. Olympics logo
The Olympic logo features blue, yellow, black, green, and red on a clean white background, symbolizing unity and inclusion among nations. While not strictly tetradic, this vibrant palette blends warm and cool tones in the interlocking rings; and echoes the principles of a tetradic scheme.
What are Your Thoughts on the Tetradic Color Scheme?
So far, we have learned the basics of tetradic color schemes that create stunning and dynamic designs. To use it well, you must balance the colors, consider their warmth, and avoid clutter.
Better, start by learning the basics, experiment with shades, and stay creative. This helps you achieve harmony, contrast, and depth in your designs.
We think you should go for a 15-minute strategic call with our design expertise to grab a deep knowledge of color schemes as we have over five years of experience in UI/UX design.
FAQs on the Tetradic Color Scheme
What is the difference between tetradic colors and analogous colors?
Tetradic colors use four shades arranged in two complementary pairs on the color wheel, creating strong contrast. In contrast, analogous colors consist of three neighboring hues that blend harmoniously for a cohesive look.
What are some examples of tetradic color schemes in famous artworks?
Famous examples of tetradic color schemes include Vincent van Gogh’s Starry Night, which uses blues, yellows, greens, and oranges, and Henri Matisse’s The Red Room, featuring reds, greens, blues, and yellows. Both showcase the vibrancy and balance of tetradic combinations.
What are the benefits of using a tetradic color scheme in design?
Tetradic color schemes bring vibrant diversity by combining two complementary pairs, enhancing visual interest and dynamics. They allow balanced color distribution and flexibility, helping designers highlight key elements while maintaining harmony.
How do tetradic colors affect the mood of a design?
Tetradic colors create an energetic and vibrant mood with their balanced yet diverse palette. By using the four midmost colors from the wheel, they raise excitement and visual interest. However, a careful balance is needed to prevent the design from feeling disturbed.