Color Psychology of Brown in Branding & Marketing 

As different colors are roaming around the business world, you may think of integrating different shades for your niche. Besides, you possibly want to rank your brand and desire for a smooth conversion.

Then you go for a brown one. A protective and reliable color that signifies your confidence in your brand.

In this blog,  we will enrich your learning on brown color psychology that will enable you to take your ultimate decision on choosing color. Moreover, you can explore top brands that went for brown and how they hit the market with the brownish finish.

Let’s dive in!

Color Psychology of Brown in Branding & Marketing

The color brown, represented by hex #964B00, is created with 58.8% red, 29.4% green, and 0% blue in RGB. A 30° hue angle, 100% saturation, and 29.4% lightness make brown a color full of warmth, richness, and earthy vibes.

As per market analysis, most people perceive brown as a dull, poor, or dirty color. Sometimes, they accept it as a cheap color that has no place in spectrums. In addition, its darkish flavor inspires ruggedness.

Yet, you cannot deny a brown chocolate or a bru coffee if anyone offers you. Or else how could you keep yourself away from a puffed doughnut? It’s tough through. Huh?

Have a look at the brown color psychology that relates to your insights.

• Brown represents the earth's color. A woody or natural vibes pass through the brown. If you decide to open an aesthetic shop with organic appeal, then brown will lead here.
• Brown expresses softness. Natural fiber like jute, sisal, hemp, flax, and coir defines the mildness.
• Brown denotes a solid color. The combination of robustness and tenacity firms its expression as a protective one. Bricks, loam, clay, and brown sandy loam are of the brown type.
• Brown is categorized in the warm color section. It can remind you of the heartfelt creatures like brown beer, moose, deer, and squirrels in fauna and oak trees, cinnamon trees, walnut trees, and cedar trees in the flora section.

Cool thing is that brown indicates luxury like Godiva and Nespresso as they deploy a wealthy satisfaction on people’s minds.

Why Do Top Brands Choose Brown?

Brown is a color that stands for reliability, trust, and loyalty. Big brands like Hershey’s, UPS, and J.P. Morgan use this color as it communicates these qualities.

It works well for businesses related to food, natural products, and the environment because it makes people feel comfortable and trusting. Moreover, it not only appeals a down-to-earth vibe to people but also relates their insights with brands. Just imagine, A&W made fresh root beer!

In color psychology, brown is linked to resilience, strength, and healing. It can make people feel safe and calm, which helps businesses build better relationships with their customers.

You can relate it with Tootsie which provides holiday offers for its customers. Besides, they share their secret recipe with customers to get them aware of what a customer says.

Brown is simple and warm, showing honesty and practicality. It comes in many shades like tan, chocolate, and taupe, which give businesses different styles to choose from. While some people think brown is boring, it can be very powerful when used well.

Top Brown Logos: How Earthy Shades Build Brand Trust

Ready to discover the lessons on standout brown logos?

What stories are hidden in their earthy designs?

Let’s see!

1. UPS

United Parcel Service (UPS) has used the color brown to show dependability since 1916. Their brown shield logo stands for trust and safety. It is not just for looks; it shows strength and reliability.

UPS shows that good branding doesn’t need bright colors or fancy designs. It is about staying true to your message for a long time.

Even their famous saying, “What Can Brown Do For You?” shows the ability to turn something simple into a strong and trusted symbol.

2. M&M’s

M&M's didn’t invent brown or chocolate, but for over 80 years, they made their shade of brown unforgettable. This brown brings comfort, indulgence, and memories of childhood and guilty pleasures.

While the world changed, their brown stayed the same. Even the famous tilted ‘M’ logo shows movement, making it fun and exciting.

M&M's combined this strong brown with a rainbow of colorful candy shells. This mix of serious and playful made them more than just chocolate.

3. Hershey’s

Hershey’s didn’t pick brown by accident. They chose it because it’s the color of their chocolate and represents consistency. Since 1894, the brown logo has stood for sweetness, comfort, and a small break from life’s chaos.

In addition, Hershey’s brown reminds people of America. The script in their logo isn’t fancy or corporate. It feels personal, like a note from a friend.

Even with chances to modernize it, they didn’t. Some things don’t need to change. Hershey’s brown reminds us that some joys, like their chocolate, are timeless and always dependable.

4. Nespresso

Nespresso doesn’t just sell coffee. They sell belonging. Their rich, deep brown logo isn’t about caffeine. It’s about who you are or who you want to be.

Their logo is simple but full of meaning. It shows sophistication, taste, and connection.

Nespresso built a group of people who believe their coffee says something about them. So, When you choose Nespresso, you choose to be part of something bigger, something brown, beautiful, and meaningful.

5. A&W

A&W’s brown logo has been more than just a design since the 1920s. Brown isn’t flashy or loud, but it’s honest. It’s natural, like tree bark, soil, and roots.

When others used neon signs and artificial flavors, A&W chose brown to stay true to themselves. Their logo represents faithfulness and honesty, not just nostalgia.

Moreover, it is a reminder that authenticity never goes out of style, especially when people value realness more than ever today.

6. Godiva

When you see Godiva’s brown, you don’t think of dirt. You think of luxury. It makes you feel, “I deserve this.”

This isn’t just any brown. It’s a purposeful brown, paired with gold to whisper royalty and indulgence. And at the heart of it all is Lady Godiva herself.

It’s not just a logo, but a legend, telling a story you can taste.

Godiva doesn’t just sell chocolate. They sell an experience, an expectation, and a moment that feels like, “Yes, this is what chocolate should be.”

7. Tootsie Roll

Since 1896, Tootsie Roll has proudly stayed brown. In a candy aisle full of bright colors and neon wrappers, they stand firm,bold, and blatant.

Their font isn’t just letters; it’s a time capsule that takes you back to simpler days when a penny could buy joy.

In a world that’s always changing, they say, “We remember. We’re still here.”

Brown isn’t boring. It’s brave. It’s the color of chocolate, earth, and things that last. Tootsie Roll doesn’t follow trends; they set them and have been doing so for over a century.

What’s Your Thoughts on Brown?

So, what you think?

Implementing brown in tour next product or brush up shades and tint on it?

How does it make sense if a marketer like you go for a brown?

confused?

If so, then go for a 15 min strategic call with the color expertise that may wipe out all your worries.

Besides, you better go through our latest resources on color theory and psychology in branding as well.

• How Typography and Color Build Great Brands?
• The Psychology of Colors in Logos
• How Many Colors for an Effective Brand?
• 5 Common Mistakes to Avoid Before Picking Brand Color
• The Color Psychology of Orange in Branding and Marketing