Designing involves collaboration. For effective collaboration, designers must know how to take on constructive feedback and ask questions in a respectful manner. A design critique analyzes the design and provides feedback on whether it is able to meet its objectives.
To take on criticism is not easy. It is difficult to watch your hard work get evaluated and find fault with. So, while evaluating a design, the critiques must be aware of his tone. Being positive is crucial while evaluating work. Also, the designer must remember not to take criticism personally.
Here are a few do’s and don’ts of design evaluation that may help you as a critique:
Do’s of a Design Evaluation:
- Be Particular: While evaluating a part that you don’t like about the design, make sure that you explain the whole reason why you find it objectionable.
- Be Dutiful: Be respectful to the person you are providing your feedback to. DO not yell at them or interrupt them while they are presenting. Rather note down the mistakes and explain what they can change once the presentation is complete.
- Propose a Result: With every criticism, try to include a suggestion. You may not like the way someone has designed something. Guide them through the way they can find a better solution.
- Link Response to Design: Link your feedback to the business design. It will help validate the business.
- Stay Confident: Be confident about the feedback you provide. If you know why you want a designer to change something with an explanation, then you must be fine.
Don’ts of a Design Evaluation:
- Don’t be Partial: Critiques are supposed to be unbiased. Your evaluation should always be about design and not about personal preferences.
- Don’t make it Personal: Try to limit personal pronouns while writing reviews. Personal pronouns can make the designers feel attacked while using the work as a reference will focus on the work.
- Don’t come Unprepared: Do not attend feedback meetings without prior preparation. Make sure all your equipment is working, and you have all the resources you need to validate the evaluation.
- Don’t get Diverted: While presenting feedback, make sure to turn all the unnecessary devices like mobile phones off. Be engaged with the listeners with eye contact and body language.
- Don’t Finish on a Dreadful Note: Finish your evaluation with a positive note. If you say something awful at the end, chances are you are going to ruin the mood for all designers present there. So stay positive to keep up the team spirit.
Design evaluation is necessary to help a predict grow. Knowing what to do and what to avoid will allow you to manage the task of evaluating a design much easier.