Ofspace helped Athlos create Brand Design, Mobile App, & Website Design for Athlos.
A platform that leverages the power of competitive gaming through a plug-and-play User Interface to engage, monetize, and grow communities at scale.
Our Role:
Brand Identity, Design system,
Mobile app & Landing page.
About Athlos
Athlos is a platform that uses the excitement of competitive gaming and a user-friendly interface to connect, monetize, and expand communities on a large scale. The platform allows users to easily access and participate in competitive gaming activities, while also providing opportunities for monetization and community growth.
Logo Explorations
We were influenced by the aesthetic design or style of the first era of video games in creating the logo for Athlos. The first generation of video games refers to the period of time between the late 1950s and the early 1970s, when computers were first used for entertainment purposes and the first digital games were developed.
We found that first-generation gaming used elements like simple graphics, bold colors, and a limited number of visual elements, to be visually appealing to the users.
Hand Sketching
After considering a range of options, we ultimately chose green as the primary color for the Athlos logo due to its associations with harmony, health, and relaxation. We believe that the color green has the ability to revitalize the body and mind and to create a sense of balance and emotional well-being. Additionally, we feel that green evokes feelings of hope and prosperity, and brings a touch of luck to those who encounter it. We believe that these positive associations make green an ideal choice for the Athlos logo.
Brand & Communication
As a company, Athlos is focused on the $127 billion gaming services industry and believes that the key to monetizing live services is to cultivate a large and engaged player base. To achieve this, we recognize the importance of effective branding and communication strategies in establishing our identity and reaching our target audience. These strategies are particularly crucial for esports organizations, as they allow us to stand out in a crowded and competitive market.
Brand Guideline & Design System
In order to effectively represent the warm and inspiring atmosphere of nativeness, the visual identity of the brand needed to embody these same qualities. To achieve this, we used a combination of innovative, simple, and fun design elements, including a minimalistic approach enhanced with bold, explosive colors. All of the brand's visual materials, including the logo, website, and print materials, were designed with this cohesive visual identity in mind.
Visual Design & Mobile App
In order to create a product that is easy to use and intuitive, we focused on keeping the navigation simple and user-friendly. By following well-established interaction principles, we aimed to design a product that was quick and straightforward for users to learn and use. The main goal was to create a product that would be immediately familiar and enjoyable for users, without requiring any extensive training or instructions.
Marketing Page Design
In order to create a product that is easy to use and intuitive, we focused on keeping the navigation simple and user-friendly. By following well-established interaction principles, we aimed to design a product that was quick and straightforward for users to learn and use. The main goal was to create a product that would be immediately familiar and enjoyable for users, without requiring any extensive training or instructions.
The Result
GFINITY LAUNCHES ATHLOS GAME TECHNOLOGIES, TARGETING THE $127BN GAMES SERVICES SECTOR.
Ofspace provides accessible designs, in-depth research, and exceptional user experiences that will elevate your brand and make it stand out in the market. Trust us to take your brand to the next level with our comprehensive design solutions.
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