Have you ever found yourself opening a website and finding it difficult to browse through the website? It is probably because the website doesn’t have a strong user interface design. User interface design is the programming of the look of things in a website facilitating usability and improved user experience.
User interface design can bring the difference between a successful application and the one that fails to make an impact on the users. It works on both the outer layer of a design and the placement of an element on the design. It is everything a user can see in an app or a website.
Before starting to make User Interface Design, you must know some common and not-so-common mistakes that designers make while making designs, that can leave bad impacts on the users:
Poor Use of Colors
Choosing the right color is extremely important while designing the user interface. A designer must keep in mind that color portrays meaning. While choosing the colors for your design, keep in mind what type of company you are designing for, their brand and audience. You should also keep in mind people with visual deficiencies while making color choices. Avoid using too many colors for one app. Try to limit your design between two or three main colors and always remember to use the color of the same color code for the same functions.
Too Many Words
Do not overwhelm your audience with too much text with too many texts. While using words is one of the best ways of communicating, too much can intimidate users. Most of the visitors leave websites when they see too many words. Others, who try to read get bored eventually and leave. So, try to convey your meaning with as little words as possible. Use more visuals and fewer texts. Remember to use headings, subheadings, and bullets along with the graphics.
Forgetting About Other Devices
People nowadays do not stick to one device. Some use multiple devices according to conveniences. Most people, especially the young ones, use their smartphones to access the web. Newbie designers often forget or do not want to spend money to design mobile-optimized user interfaces for their apps. It can result in a decrease in the number of users. So, when you are designing a user interface for an app, remember to make it in a way that is accessible from all devices.
Carousels/ Paginated Lists
Carousels and paginated lists are number one in the annoyance list in many people's website experiences. Research says that carousels decrease the conversion rate nine out of ten times. Which is huge! People do not like to click every time they want to see a new item. If you need to use them, give them the option for a One Page view.
People do not have the time for slow loading and glitches. Check very carefully if any element or any part of your website has slow load time or if they appear glitchy. Competition is high nowadays. If any problem appears while loading a part of your page, you will lose the audience. It will remind people that they are interacting digitally rather than personally. This makes them lose trust on your website, which will decrease the conversion rate from your website.
Irritating and Complicated Navigation
A good UI design should flow with no difficulties. People should be able to navigate back and forth the website according to their will. Making the process complicated will only frustrate them. Users will bounce when they find a website difficult to learn or navigate. Make the website easy to breeze through the website and understand the point you are trying to make.
Make sure that all the forms in your website are easy to fill and bug-free. Add numbers or timeline if you have a form with several steps. Go over and over the form to see if there is any bug. Remove unnecessary fields. Users get easily annoyed when they see a form with bugs.
Keep your users interested. As we said before, you should make websites that are fast loading. But what if somehow it loads a bit slowly? You can always add some feedback for them to keep them engaged. Give them something to read, or an animation to watch. Feedback is important for every action a user takes. Let them know that they have successfully taken an action, even when they click on something, scroll down or wait for a page to load, inform them. It will increase interaction.