How to Improve Engagement with your Web Design Clients?
18 January 2021
18 January 2021
When it comes to web designing, the clients must be involved in the process of decision making. How many of us had to change a design multiple times just because the client thought “the logo is too big” or “not in the right place”? The constant changes and iteration can become annoying at one point making web designers lose time and money in the process.
Think of it this way. If the clients get to have active involvement in the decision-making process of web designing, it will be much easier for them to add their contribution to the project. Stakeholders being involved in the process will allow them to express what they want for the website or spot the problems early, saving time and assets for the web designers.
Collaborating with clients who have little idea of design techniques can often be difficult for designers. But to understand the project objectives better and getting the expected results client engagement is necessary. Here are a few tips on how you can improve client engagements for the web design process-
The web designing process involves a lot of steps. At the beginning of the process, the designer must have a formal sitting with the clients and get a clear understanding of what they want and need for their website. To understand the objective of the process more clearly, a designer must dig deeper by having more conversations with the clients and sometimes with design workshops.
Once the idea of the design is clear, the designer must make a list of the formal processes they will go through during the project. The workshops, meetings, knowledge sharing, and interviews must be scheduled and followed accordingly. This will allow the clients to know about the timing of each step and help them keep themselves involved in the actual process.
Email is the most effective way of communicating with clients regularly. But the problem is, not everyone goes through their inboxes every day. The problem is, everyone sends emails, and most inboxes are bombarded with marketing emails. So, it is easier to miss important information if it is only sent through email.
If you hide behind our computer screen and decide to update the clients only through emails, chances are, they will not be properly informed. This may lead to unexpected design changes in the later stages. So, while emails are still essential, it is necessary that once in a while you sit with the clients one-on-one and let them know about the progress of the project.
Before starting with a project, it is important that the designer knows what the client actually wants. Having an initial conversation about the design of the website objective is not enough to learn what the client would like or dislike for their websites. Arrange a few one-on-one meetings with the clients, know what triggers them, and their goal for the project. Knowing them better will help you make the right design decisions.
For web designers, having a long term client is not unusual. You may be working on a big project that may take months to complete. Inviting our clients in meetings once in a while may seem enough to keep them updated on the project, but it is not. Connecting with the clients for the long term is beneficial both for the project and the designer.
Web designing is a field that constantly changes. A designer must practice more on the newer trends to keep up. Knowing the latest technology will help you understand the client’s demands if the client is looking for something new. This way you will be able to understand them better and keep them more involved.
Client engagement is one of the major points when it comes to web designing. Every designer once in a while gets to meet a client who wants everything to be changed once the design is complete. Keeping them involved from the beginning will save you from this unwanted complication and generate new ideas.