Branding
Fanta Logo History (Meaning, Evolution, Design Element, & Fun Facts)
.webp)
When you opt for opening a business or company, it is a must for you to keep a greater budget for your branding. Because a good branding begets a good profit, a better brand position.
Logo is one of the most crucial element of branding that leverages your each towards your consumer and user as well. In addition, a stunning unique logo can strengthen your brand’s identity across the globe.
That’s why we have taken measures to explore different brand’s logo to inform you up to the mark.
Here in this blog, we will talk about a beverage company logo, Fanta, parented through Coca-Cola. We will nurture on the history, meaning, and evolution of Fanta logo. Moreover, we will discuss the design elements of the logo and some fun facts will be added additionally.
Let’s Dive!
Fanta Logo Meaning
.webp)
The world famous fruit-flavoured beverage company Fanta has its own insights and story behind its production. As we notice all over its orange color logo that signifies sunny drink with its own power of energy and enthusiasm.
This trademark color represents excitement towards consumer since its a well combination of red and yellow. But now there are variants with different fruits: peach, strawberry, grape, apple, lemon, etc.
Fanta Logo History
The matter of fact is that the pathway of producing Fanta was not so easy. The great world war II was deeply involved on this through.
It was mandatory to launch a new beverage product as the US army blocked the route of Coca-Cola towards the occupied Germany. On the other hand, the Nazi soldiers were vigorated through drinking Coca-Cola. The situation then went in a critical dilemma and it was quite impossible to bypass the US trade embargo.
Max Keith, the German-born chief of Coca-Cola’s local branch, then came forward as a rescuer in this crucial situation. He ingeniously mixed whey and apple fiber with various seasonal fruits to create a soda akin to ginger ale.
This new product was introduced as Fanta, a name inspired by the German word “fantasie”, expresses imagination.
Thus the Fanta got recognized amongst the soldier and day-to-day after the war, Max sent the profits back to the company’s headquarters in Atlanta, allowing Coca-Cola to resume its operations in Germany.
Fanta Logo Evolution
Let’s look over the itinerary of Fanta as it generated its logo more than over 80 years.
1940-1962
Fanta’s 1940 debut logo featured a dark black lowercase design, with the “F” sporting a long, curved tail for a unique touch. This vintage style conveyed elegance and character, making it a hallmark of Fanta’s early branding.
1962-1970
.webp)
The 1962 Fanta logo redesign showcased a blue and white theme with uppercase white sans-serif text on a blue badge. The badge’s curved top formed a smile-like shape, reflecting a welcoming and cheerful vibe.
1970-1980
.webp)
During the 1970s, Fanta updated its logo with a thicker sans-serif font for a sleek look. Three orange circles above the “N” represented oranges, adding a bold and fruity character to the design.
1980-1995
.webp)
In the 1980s, Fanta’s logo evolved with vibrant blue and red replacing the previous colors. A deep green leaf highlighted the orange element, while title case lettering brought a contemporary feel. The emblem’s shift to the left marked a bold visual change.
1995-1997
.webp)
The light blue “Fanta” logo is bold, featuring a design that balances angles, cuts, and rounded forms. Above the “n,” a bright orange spot with diagonal lines signifies the drink’s key ingredient. Completing the design, a stylized green leaf is placed to its right.
1997-2004
.webp)
Fanta’s logo from 1997 to 2004 had a slightly altered blue hue, placed diagonally on orange or yellow backgrounds. A stylized green leaf in a blue outline sprouted from the “N,” adding a vibrant and energetic feel.
2004-2008
.webp)
In 2004, Fanta’s logo became more minimalist, with a blue wordmark placed diagonally on a white background and a green leaf above, adding a fresh feel.
2008-2010
.webp)
Between 2008 and 2010, Fanta’s logo featured dark-blue, white-outlined text on a bright orange circle. A gradient green leaf over the “an” and a bolder diagonal design made it modern and dynamic.
2010-2016
.webp)
The logo has light blue bubble letters outlined in white, set diagonally. It stretches beyond a big orange circle, symbolizing a sunny orange, with a small green leaf above.
2016-Today (International)
.webp)
Designed by the UK-based Koto Agency, this logo showcases sharp white letters with a blue shadow, created with geometric precision. The designers first cut out each element from paper, arranged them manually, and then transformed the composition into a vector format.
2017-2021 (Japan)
.webp)
In the latest logo, dark blue outlines were kept, shadows removed, and orange revealed. The colorful design appeals to young, enthusiastic, and ambitious individuals, aligning with their energy.
2023-Today
.webp)
Fanta’s new logo features angular, custom sans-serif letters, replacing the smooth bubble font. The white wordmark, arranged like a staircase, sits on a dark blue geometric shape with a triangular base, reflecting boldness and modernity.
Fanta Logo Design Element
So far you have come away the route of how Fanta logo passaged over the years. Now its time for the design explorer to dive deeper into the realm of core design element of it.
Let’s see!
Color
.webp)
.webp)
Fanta’s 2023 redesign introduced a deep blue and white color palette, replacing the familiar orange and green tones. This simplified design creates a clean look that reflects the brand’s evolution.
In the above image, you can classify the whole color story. As you can see, a carrot orange get accumulated with the pure blue where a different color type kelly green combining with the maximum one.Â
Font
.webp)
Fanta’s main logo uses bold, uppercase sans-serif letters, some of which jump above the baseline. Fonts like P22 Nudgewink Bold or Surfer Shop BTN Bold closely resemble this design, with minor adjustments for customization.
Shape
.webp)
‍
Fanta’s logo now features square and geometric elements instead of rounded shapes, reflecting a versatile and contemporary style.
10 Unknown Fanta Fun Facts
- Fanta was first made through corn syrup.
- Fanta was the pioneer in using PET(Polyethylene terephthalate) plastic bottles and continues to explore new flavors and designs
- Fanta began with orange flavor and has expanded to over 100 unique flavors globally
- By 1943, Coca-Cola’s sales of Fanta had soared to approximately 3 million cases.
- Some rare Fanta flavors are Elderberry in Serbia and Bosnia and Green Soda in Thailand
- Fanta is most popular in Brazil, where millions of cases are sold annually
- The “Fanta Girls” appeared in ads during the late 1990s to make Fanta more popular with youth
- Fanta in Europe has a lighter more sweeter taste than the one we have here in the U.S.
- Fanta Orange’s signature citrus taste originated in Italy after World War II
- Fanta had celebrated the biggest Halloween this year through a global collaboration with the highly anticipated Warner Bros. Pictures movie, Beetlejuice Beetlejuice.Â
Fanta Logo FAQs
What is the slogan of Fanta?
Fanta claims its slogan as “In a World that Glorifies Needs, Fanta Liberates Your Wants”
Where did Fanta come from?
‍Fanta originated in Germany during World War II due to trade restrictions that prevented Coca-Cola syrup imports. The name “Fanta” was inspired by the German word for “imagination.”
How many calories are in a can of Fanta?
‍A standard 12-ounce (355 ml) Fanta Orange has about 160 calories. Calorie counts can vary depending on the flavor or portion size, so always check the label for specifics.
Does Fanta have caffeine?
‍No, most Fanta flavors are free of caffeine, making it a popular choice for those avoiding caffeinated drinks while still wanting something bubbly and sweet.
How many flavors does Fanta have?
‍Fanta boasts over 100 unique flavors worldwide, from familiar Orange to adventurous options like Lychee and Elderflower.
Is Fanta healthier than other sodas?
‍Fanta is comparable to most sodas in sugar and calorie content. Opting for sugar-free versions or enjoying it in moderation can make it a smarter choice.
What is the other meaning of Fanta?
Food and Nutrition Technical Assistance III Project (FANTA) [2012-21018].
It was a partnership between the U.S. Agency for International Development (USAID) and FHI 360.
Final Thoughts
Fanta’s rebranding focuses on younger consumers, using bright colors and playful designs to grab their attention. Its fresh and modern style strengthens Fanta’s position as a favorite soda choice.
If you are looking for building and rebranding your brand’s logo, this discussion can be in your initial sheet. Besides, you can go for a free call session with the top design expertise of ours.
On the other hand, our recent blogs on top logos of the world can assist you on this through.
![What Do Agencies Charge for a Style Guide? [Pricing Guide 2025]](https://cdn.prod.website-files.com/666d73652dd00cac579627ec/677672802480b7c95911d234_Cover-2.jpg)
