Have you ever considered what lies in a professional illustration, say product design/user interface/user experience? or which clicks the visitor’s mind most when they are roaming around SERPs and enter into your dane to mitigate their pain points?

Do these scenarios connect your service and your prospects' pain points? Or just random page scrolling that enhances bounce rates?

Cool!

We have pointed out 7 principles of a good design that usher the versatility of your site, may retain your design sustainability, and enable you to adopt new trends of progressive designing world.

The 7 core factors that will be discussed can be listed as–

1. Usability 
2. Aesthetics 
3. Accessibility
4.  Functionality
5.  Credibility
6.  Findability 
7. Desirability

Whether you are working on a website, product, or service, considering these 7 Factors of ux and ui will help your work connect with users and differentiate it from the competition.

1. Usability: Ease of Use & User Satisfaction.

Usability is the foundation of effective design. If users struggle to navigate or interact with your design, they will likely leave it behind. A usable design emphasises intuitive navigation, straightforward instructions, and a reduced learning curve. 

For example, Apple products are recognized for their user-friendly interfaces, allowing users to quickly understand and use the devices without extensive training. 

2. Aesthetics: Visual Appeal & Design Attractiveness.

Aesthetics add life and emotion to design. While functionality is essential, aesthetics help users feel connected to a product. 

Effective aesthetics use colour, typography, and layout to create a cohesive and engaging experience. For instance, minimalist designs often express elegance and simplicity, making them more inviting and less overwhelming.

3. Accessibility: Design for All Users, Including Those with Disabilities.

Accessibility makes your design inclusive for users of all abilities. This means considering people with visual, auditory, and motor impairments by ensuring features like screen reader compatibility, keyboard navigation, and adequate colour contrast.

Accessibility is not only about meeting legal requirements; it’s also about broadening your user base and respecting diverse needs.

4. Functionality: Practical Features & Performance Capabilities.

Design should solve problems instead of creating them. Functionality is about how effectively a design fulfils its intended purpose. 

A functional design ensures that every element serves a specific purpose, directly supporting the user’s goals. 

For instance, consider a weather app. Its main function is to deliver accurate weather information quickly, which makes features like live updates, clear icons, and location-based forecasts essential.

5. Credibility: Trustworthiness & Reliability of the Content.

Credibility in design means reliability. Users must trust that the design will function as intended and that it won’t compromise their data or mislead them. 

Consistent branding, trustworthy content, and transparent practices all help build that trust. 

For example, an e-commerce site with clear return policies, secure payment options, and consistent branding is more likely to keep customers than one that lacks these elements.

6. Findability: Ease of Locating Information or Features within a System.

Findability focuses on helping users access the information they need without frustration. It involves having a clear site structure, effective search features, and well-placed calls to action. 

For instance, on a news website, users should be able to quickly find sections like “Latest News” or “Popular Stories.” Design elements such as breadcrumb navigation, organised menus, and visible search bars improve findability.

7. Desirability: Appeal & Emotional Connection to the Product.

Desirability refers to how well a design connects emotionally with users. A good design creates a positive emotional response, encouraging users to engage and return. 

This can be achieved through branding, storytelling, and visual appeal.

Consider brands like Nike, which use design to inspire aspiration and connection with their audience. Desirable designs not only attract users but also build loyalty.

Final Thoughts

So, Designers!

You might have already explored the key factors we’ve discussed so far. Now It's your cup of tea to endorse the realm of the designing world that educates you about how a design can be built, how a well structured design lightens up a site’s interface, and finally how you pursue design as your career.

We have some other past resources on this through; dive in and grab the opportunity to broaden your understanding on user interface(UI) and user experience(UX) design.

Happy Designing!