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Why Creatives and Stakeholders Need One-on-One Time

31 August 2020

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Designers usually do not like to have one-on-one time with their stakeholders. The fact is that most designers view their designs as their brainchild, and anyone who criticises that design is seen as an “enemy”. This negative interaction does not allow designers and stakeholders to work together. 

Usually, working with one stakeholder in a small business is not that big a deal. The complex process starts when you begin to work with corporate businesses where there are multiple stakeholders. So, changing your approaches, in that case, is extremely necessary. 

The importance of feeling safe

The feeling of emotional safety, not only about getting fired but also about the freedom to take risks is extremely important for the employees. Studies show that the difference between successful employees and the one with low performance is that the successful ones feel safe in their work environment. The fact that they are encouraged to take risks can free up their mind to take careful and considered decisions. This feeling of safety evokes trust. 

The same goes for the stakeholders of your company. Having short one-on-one meetings with every stakeholder every week, to keep them updated will provide a sense of safety, which will eventually build up trust. 

One-on-one meetings

Having one-on-one meetings with stakeholders is important, not only for the sake of your design but also to build up mutual trust. Having a combative relationship with stakeholders or managers can never bring good results. Rather, taking time out or your schedule to have a one-on-one meeting can show them that you care about their opinion and their involvement in your project. 

The best decisions aren’t made in meetings

Most of us believe that meetings are super important. But the truth is that most people go to the meeting with a preconceived notion and want to get out of it as soon as possible. When you already have one-on-one meetings with your stakeholders, there will be a previous connection as you have already done the hard work of building a connection with them. So, you can now discuss the tiny details of the work. 

You begin to understand each other’s temperament

One of the best things about spending time with people is learning to understand them. The art of persuasion is all about understanding people. One-on-one meetings provide you the opportunity to learn more about your stakeholders. What do they like? What do they care about? And what is going on in their personal life? All this knowledge will make you know their psychology, so you can act according to that during an office meeting. 

You learn how to get your agenda on the table

When you have one-on-one meetings with your stakeholders, you build an emotional connection with them. You know more about the context of their surroundings than you have known before. This can help you present your agenda in a convincing way because you know what will persuade them. 

Emotional bonds make for satisfying work

Whether you believe it or not, your stakeholders are a part of your team. They are not your enemies. Rather they play an important role in the process of creating a product. So, having one-on-one meetings to build emotional bonds can ultimately help you get better outcomes. 

Designers and stakeholders do not often see eye to eye. One-on-one meetings are great opportunities for these two parties to know each other and understand their perspectives.