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Some Bad Design Habits You Need To Break

6 October 2020

Using great design to enhance brand identity is a popular business technique that many companies have been using. If you are an entrepreneur, you must be looking for great designers to create that brand identity. But while you are using the skills of great designers to take your brand to the next level, you should look for the following mistakes and avoid them at any cost-

Conflating Your Logo With Your Brand

The logo defines a lot of things about your brand. Some people learn about your brand through its logo. But one thing you should remember is that the logo is not your brand. It only represents a part of your brand identity. Your clients will continue their tangible and intangible interaction with your brand even when they do not see the logo. So, when you design the logo, focus on the emotions that evoke when the audiences see the logo and remember that the voice and value of your company are as important as the visual representation of the brand. 

Thinking You Don’t Need Designers

Many new brands do not understand the need for enhancing their visual representation. Great brands, on the other hand, create their visuals in such a way that they give users a seamless experience where they do not even notice the design while using it. So, do not underestimate the power of great design. 

Hiring Non-Designer To-Do Your Design Work

Hiring an expert designer may seem expensive at first. But if you think the loss you have to bear as the result of bad design, you will find that it is an investment that you will be thankful for. Users will form an idea about your website the moment they see it. So, you need to hire someone who knows how to design a website well and can deliver a solid user experience. 

Uploaded Images Without Optimizing

If you intend to showcase photography or illustration through your website, optimizing the images is a great idea to increase search ranking and create a good first impression. 

Not Thinking About Diversity In Your Imagery

Visuals have a  great deal of impact on the user’s first impression of a website. While imagery does not do the whole of it, it is an important factor to communicate the right idea. So, before you decide to buy a bunch of stock photos or do a photoshoot for your website, think about the diverse range of people. It is important that your website creates a welcoming impression on every audience. 

Using A Generic Landing Page For All Your Campaigns

Coherence between your ad and landing page is important for conversion. If the audiences click an ad expecting to find one topic and find another topic instead, they will automatically bounce. You need to maintain a landing page that covers the topics from your campaign to increase your conversion rate. 

Not having Clear Call-to-actions Throughout Your Website

Having a good call-to-action on your website will encourage your audiences to browse deeper into your website, to learn more about your brand, purchase a product, download an asset, watch a video or fill out a contact form. Without a clear call-to-action, the users will lose interest on the site and bounce without proper interaction, which will prevent conversion. 

Taking Images From Google or Flickr Without Credit

Do not use images from sites like Google and Flickr without giving. While this is unethical from the core, it can also cost you thousands of dollars of legal fees. It will also make your audiences lose trust in your business. If you absolutely need to take free images from the internet, look for the Creative Commons Zero (CC0) license. 

Creating great designs for a brand can be a lot of work. But if you know what mistakes to avoid, you are already one step ahead of the game.