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How Can Website Design Affect SEO?

19 November 2020

The website is an important part of any business. Especially if you are looking for a strong online presence for digital marketing. SEO is a popular method of online marketing. If you are looking to have a successful online marketing campaign, you cannot ignore the need for Search Engine Optimization. Any online business is incomplete without a website and a planned SEO for a higher ranking of the website. 

Many business people ignore the need for website design for SEO while concentrating on the keywords in the articles. Popular keywords bring more traffic to the website and help the SEO rank to climb high. They keep the article to stay on top of the search engine result page. However, if you observe carefully, you will find that website design is the first thing that SEO needs. It is what keeps a website competitive implementing different factors that efficiently improve search rankings. 

Great web designs make it easier for users to navigate through the website. It goes far beyond aesthetics. It leaves a long-lasting impression. Here are a few tips you can follow to make an effective web design for SEO:

Don’t confuse the issue:

Do not confuse the need for SEO friendly navigation on a website. Users are more likely to exit web pages with slow and outdated designs quickly. Spend time on crafting the appearance and feel of your site. Your website navigation is just like a map. You need to design the map in an SEO friendly way so that it can be easily displayed in search result pages of the most popular search engines. Avoid technologies like JavaScript navigations, Flash introductions or menu. They might look good, but they are harmful to your website SEO.

Poor coding:

Computers have their own language which is HTML. This HTML code needs to be optimized to be SEO friendly. HTML codes that are generated using word processors do not allow computers to find the link between the codes and advertised contents. Poor codings that search engines cannot read can affect the SEO ranking of a website.

Link well:

Having internal links can improve your website’s SEO as well as the visitors’ usability experience. They remind search engines about your old blog posts and pages. An internal linking strategy will also allow the search engines to index all your blog posts and pages. 

Be responsive:

People nowadays use various devices to use the internet. Having a responsive design for your website so it can optimize across devices can increase the ranking of your website. By displaying your content perfectly on various devices, you will be able to earn a low bounce rate and the search engine will rank you higher for the users of the device that people use most to enter your website.