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    8 Crucial Website Quality Assurance Factors

    23 September 2020

    When we hear “quality assurance” regarding a website, we mostly presume the things and steps needed to be done before launching a functional website. Things like, code standards, authoring tools, and validation methods. What some of us don’t understand is that quality assurance is not only essential before launching a website, it is also one of the most important things needed while running the website. 


    Once a website is launched, it is important that you focus on marketing to get more leads and eventually turn them into clients. But having a faulty website can ruin all your effort by driving the visitors away. Checking the quality assurance of the website at least once a week can save you from all the troubles. 


    Checking quality assurance is not as difficult as it used to be before. There are a lot of tools in the market which you can use to scan your website and receive reports on any quality assurance issues that need to be fixed. There are a number of sections that need to be checked for testing quality assurance. However, we can narrow them down to 8 qualities assurance factors that must be checked to have a website deliver the best user experience. 


    Broken Links

    One or two broken links here and there on the website may seem harmless. You cannot avoid broken links, especially when you have a larger website and someone with less experience changes the URL of a page. The thing is that broken links are never harmless. They can destroy the reputation of your website. Once a visitor clicks on a broken link, they will be disappointed and may never intentionally browse your website ever again, harming the credibility of your website. It can also harm your business if the link directs to the opt-in page, sales page, or any other important page for conversions.


    Missing or Incorrect Content

    Inaccurate information can turn out to be the collapse of your business. When you have a smaller website, you can keep track of all the information you put on that website. But once your website grows, it becomes impossible to monitor every detail you provide on that website. A piece of wrong information can make your clients lose their trust in you, especially when it comes to important information and the clients cannot find what they need. So, always check that the blog posts and product pages contain as much information as possible. 


    Website Speed and Uptime

    Slow load time can harm your website more than you can anticipate. When users are visiting your website from their mobile device, they expect the site to load fast. Anything later than 1 second can break the user’s flow. 


    Spelling Mistakes

    If you do not want to appear careless in front of your potential clients, you must check for any spelling mistakes on your website. Having a bunch of spelling errors on your website will send the message to your clients that you are not an expert in what you do or you are not professional in your job. Running a spelling check every week on your website will allow you to find any mistakes and correct them. 


    Missing MetaData, H1 Tags, and Title Tags

    Tag lines and Meta Descriptions let the users know that they are exactly in the place where they need to be. H1 tags reassure that the page is relevant to the content. It may not be directly linked to quality assurance, but it affects the SEO which redirects towards quality assurance. 


    Missing Image Alt Text

    Alt texts are the line of texts that shows up when an image fails to render explaining the image in texts. These Alt texts are important for both SEO and quality assurance of a website. Without Alt text, there is a possibility of breaking the flow when an image fails to render. 


    File Optimization

    A website contains a lot of files like images, PDF, archive files, javascript files, and CSS. All these files with high loads can be making your website slow. This will not only harm the quality assurance of your website but also the SEO. Using a proper quality assurance tool you can receive an immediate overview of every single file on your website, and keep everything clean, organized, and up-to-date.


    Contact Info Is Available and Correct

    Finally, you do not want your potential clients to try to reach you in the wrong address. So, one of the major factors in the checklist of quality assurance is making sure that the contact information available is correct. This problem is easily fixable with the “error finder” option of a quality assurance tool. 


    To make sure your website helps your business to advance, quality assurance is crucial. Without checking the quality assurance of your website, there is a possibility that the users will get bad experience from your website and lose their trust in your business. By checking the quality assurance of the 8 mentioned factors regularly, you will be able to easily find any errors affecting your website’s credibility.